Nadiya Dubova Portfolio

Marketing Design
Graphic Design

Summary

When it comes to marketing, it’s important to stand out and connect with your audience via engaging and clear graphic design.

Categories

Branding // Graphic Design // Motion Design // Text Design // Logo Design // Merchandise Design // Photography

Programs

Adobe Illustrator // Photoshop // After Effects // Google Suite // Procreate

Event Marketing Design

This October 2024, nadbov productions hosted a themed concert highlighting up-and-coming alternative musical talent. I created the visual language, design system, promotional graphics, and all design assets including icons, logos, backgrounds, character designs, and motion graphics advertisement animations. I focused on optimizing, resizing, and reusing visuals to promote the event across social media platforms like instagram, tiktok, and X.

The target audience for this Halloween event is artistically inclined young adults who engage with the emergent alternative pop music scene. Thus I wanted to incorporate dark visuals and anime style illustrations.

I created artist spotlights

to highlight artists across social media platforms like instagram, X, and discord. Using design elements like font, color, shape language, and logo from the show announcement flyer to further a unified brand message while writing humorous and relatable copy to connect with nadbov productions’ primarily Gen Z audience.

I created a 3D icon pack in adobe illustrator, seen in the following spotlight graphics, to represent the event as well.

Artist Branding

Sophie Cates is an indie pop musician with over 100,000 monthly Spotify listeners who is based in Los Angeles and signed to the record label Three Six Zero.

I collaborated with her and her label to create the design for her 2024 Supernova Tour flyer promoting her new album, which also served as rebranding, art direction, and the album art design for the Supernova era of her music. Supernova received over 1 million listens within the first month of its release.

Flyer Designed by Me

Album Cover using visual imagery and branding that I designed for her album release campaign. Concept Art and Art Direction by Me.

Additional Promotional Work

Official flyer announcements and posters for companies, brands, artists, and events

Merchandise Design

Created sticker design merchandise for physical print, digital advertisements optimized for different social media platforms, and product photography of merchandise to sell on my online store.